Long4Life South Africa set to buy fashion retailer Rage for $287 million


JOHANNESBURG, June 26 (Reuters) – South African investment firm Long4Life said it will acquire fashion retailer Rage for 3.9 billion rand ($287.54 million) to strengthen its lifestyle brands division.

The amount will be settled through a combination of shares and cash from internal cash resources and bank debt, the firm said in a statement. ($1 = 13.5633 rand) (Reporting by Nqobile Dludla, editing by Louise Heavens)

As part of the deal, Long4Life, which targets investments with a lifestyle focus, will issue 270 million ordinary shares at 5.50 rand per share, worth 1.5 billion rand in total.

Following this, the owners of Rage will hold about a 22.8 percent stake in Long4Life.

The balance of 2.4 billion rand will be paid in cash.

“Rage presents an exciting opportunity to build on Long4Life´s existing lifestyle brands platform with additional cross selling opportunities,” Long4Life said.

“The addition of Rage will amplify Long4Life’s retail product offering to include all segments of the LSM market.”

Brian Joffe, the owner of Long4Life, listed the investment firm in 2017 and has since made a string of acquisitions, including sporting goods retailer Holdsport and beauty chain Sorbet.

Established in 1996, Rage Distribution Proprietary Limited sells footwear, clothes and accessories in the adult and children’s markets.

It currently has 555 stores across the country and plans to roll out about 90 new stores per year.

For the year to the end of June 2017, Rage is expected to make revenue of 1.3 billion rand and earnings before interest, tax, depreciation and amortisation (EBITDA) of 360 million rand.

After the acquisition, the combined Long4Life group is expected to deliver EBITDA in excess of 850 million rand, the firm said.

At 0845 GMT, Long4Life shares were down 0.5 percent at 5.68 rand.

($1 = 13.5633 rand) (Reporting by Nqobile Dludla, Editing by Louise Heavens and Mark Potter)


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